Case Details
Client: Cleaning Services Company
Services Delivered: Local SEO Optimization
Project Duration: On going
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Project Overview:
When a well-established cleaning company in Abu Dhabi, operating since 2002, approached me, they had no online branding, no keyword visibility, and minimal presence on Google. Although they recently launched a website, it lacked SEO and was not generating any organic results.
The goal was clear:
Build strong online visibility in Abu Dhabi and start bringing qualified leads through Google Search and Google Business Profile.
This required building their digital presence from the ground up improving the website, implementing local SEO frameworks, and optimizing their Google Business Profile for local service searches.
The project required a complete overhaul from technical SEO cleanup to creating service-specific content and optimizing the Google Business Profile for local reach.
Strategy & Implementation:
To make sure the cleaning company becomes visible to local clients searching online, I executed a location-focused Local SEO roadmap, including:
- Conducted keyword research targeting high-intent cleaning service queries + Abu Dhabi location.
- Implemented full on-page SEO, including optimized titles, meta tags, service pages, internal linking, and schema markup.
- Performed technical SEO improvements to enhance speed, mobile usability, and indexing.
- Fully optimized Google Business Profile (GBP) with correct NAP, categories, services, and weekly updates.
- Created service-focused content and FAQs to increase relevance and user engagement.
- Built high-authority local citations and signals to strengthen domain and local ranking authority.
📌 Result:
Project Results (Last 3 months)
155
Total Clicks
20.1K
Total Impressions
0.8%
Average CTR
34.8
Average Position
Within the first month, the website and GBP showed steady upward growth, with continuous increases in impressions and clicks strong indicators of improving local visibility and search trust.
Conclusion:
In a short span of time, the Abu Dhabi cleaning company saw measurable growth in organic reach, moving from almost zero visibility to a steady presence in Google Search and Maps.This project highlights how a structured Local SEO approach can help long-running offline businesses enter the digital space and gain real visibility and customer attention.