In our previous post, we covered off-page SEO strategies. Today, we’ll talk about how to create amazing content that not only ranks better on Google but is also enjoyable and easy to understand.
Introduction
When I first got into SEO, I felt lost—so many tools and too many tips. But once I understood how keyword placement and article structure help Google understand my content, things became easier. That’s why I made this guide: to give you the kind of help I desperately needed in the beginning. This guide is everything I wish someone had told me when I was just beginning.”
Today, we’ll go over how to create great content that ranks well on Google and reaches the right audience. Think of content writing as telling a story—but with purpose and structure. We will cover three main topics:
- Keyword placement— Where to place important terms so Google understands your topic.
- Readability—How to write clearly and engagingly.
- Article structuring—How to Structure your article like a smooth and well-told story.
1. Keyword Placement
Think of keywords as small hints and clues. They guide both readers and Google to understand what your content is talking about. These are the exact words that people type into Google when they are searching. Want your content to show up in those search results? Here’s how to use them:
In the Title title is the first thing both Google and readers notice. Make sure your main keyword appears naturally in it. Your title tells Google or readers what your story is about.
Example: Let’s say your topic is “SEO tools for beginners.” A strong title would be
“7 Easy SEO Tools Every Beginner Should Know About”
In the First Paragraph
When you start writing your post, try to use your primary keyword within the first 100 words of your article. It helps Google quickly understand your topic.
Example:
If your post is about freelancing. Say,
In this article, we’ll learn how to become a freelancer.
In Subheadings
Use your keywords in subheadings to guide readers and help search engines better understand your content. When you include your keyword in them, it helps readers stay on track, and search engines love that too. A good example would be something like “Tips for Becoming a Successful Freelancer.”
In Image Descriptions (Alt Text)
Alt text and image filenames matter. Use descriptive text that includes relevant
Keywords.
Example: Image: A beginner using SEO tools on a laptop
Note: 🚫 Don’t force keywords where they don’t fit. Google is smart. If it sounds unnatural, skip it. Use them only where they naturally fit.
2. Readability
Readability means making your article smooth, enjoyable, and easy to read.
Use Simple Words
Use words everyone can easily understand. Say “start” instead of “commence” or “help” instead of “assist.”
Keep Sentences Short
Keep your sentences short. These are easier to understand, especially on mobile screens.
Write in Small Paragraphs
Break your content into small paragraphs of around 2 to 3 sentences each. It is easier to follow.
Use Bullet Points or lists.
Break down points into lists.
Add Relevant Images
Use relevant pictures about your topic that clearly explain what you’re talking about.
3. Structure Your Article Well.
“I always follow a 3-step structure when writing: start with a clear intro, break the content into useful sections, and end with a takeaway. This routine not only helps readers follow easily, but it also makes editing so much faster.” A well-structured article is easy to understand for search engines and readers.
Use Proper Heading Tags
- H1: Main title or headline
- H2: Main sections of your article
- H3: Subsections under H2 sections
Reason: This helps improve SEO.
Organize into Four Core Parts
- Introduction: Tell readers what the article is about.
- Body content: Share detailed explanations or tips.
- Conclusion: Alright, let’s quickly go over what we’ve covered and then bring the post to a clear close.
- CTA (Call-to-Action) don’t be shy—leave a comment or share it with someone who might need it too!
Conclusion
I’ll be honest—when I first heard about “SEO-friendly writing,” I thought it meant stuffing keywords everywhere and sounding robotic. But that’s not it at all. What works? Just writing like a real person. Explain everything clearly, as if you’re helping a friend. Include your main keyword in smart places and break your content into short sections. Add relevant images and bullet lists. My first few blogs were awkward—I was writing long paragraphs, and I had no clue what I was doing. But that’s how you learn. You don’t need to know everything. Nobody starts as an expert. The more you write, the more you get.
One day, someone will find your post, read it, and feel like, “Yeah, this helped.” That’s what matters—not the ranking, but the impact.
