Online Retail (eCommerce)
Case Details
Duration: February 2024 – April 2024
Project Type: SEO Optimization
Client Type: Online Retail (eCommerce)
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Project Overview:
When this client came to me in early Feb 2024, their website was almost invisible on Google with no clicks, no impressions, zero SEO structure.They were running an eCommerce store in the U.S. but getting no organic traffic, totally dependent on paid ads.The focus of this project was on technical SEO, on-page improvements, and keyword-based optimization.
Results Achieved:
- Total Impressions: 15,900
- Total Clicks: 163
- Click-Through Rate (CTR): 1%
- Average Position: Improved to 24.3 in just 3 months
These improvements show a significant SEO impact within a short timeframe, laying down a strong foundation for continued online growth.
Services Provided:
- Complete SEO audit with implementation of fixes
- Structured keyword targeting
- On-page optimization for products and landing pages
- Enhanced site speed and mobile responsiveness
- Internal linking and sitemap restructuring
❌ Current Status:
The client chose not to continue SEO services after April 2024 due to internal restructuring and shifting focus. However, the positive trend established during my work period continues to benefit the site’s visibility.